Your Holiday Habits Revealed
Many thanks to those who took the time to complete the recent travel survey run by the Association of Independent Tour Operators (AITO) of which Ffestiniog Travel is a member.
Up to 215 FT customers responded to the survey, designed to collate useful information on travel habits and trends for small tour operators. This level of response is regarded as 'very good' for a small company such as Ffestiniog Travel and provides a helpful, realistic representation of our customers' holiday habits and what they think of us.
When asked if they would book with the same holiday company again around 86% of respondents said yes and what was even more pleasing was that nearly 60% of those would actively promote and recommend Ffestiniog Travel to other people. AITO encourages the highest standards in all aspects of tour operating and this response reflects well on FT’s position in the independent tour operator market.
We were able to obtain some useful information about our customers and their forthcoming holiday plans.
Top 5 Destinations to Travel to in the next 12 months?
- UK - 88.6%
- Western Europe - 72%
- Eastern Europe - 28%
- Northern Europe – 27.4%
- North America – 20%
Top 5 Category of Holiday to be taken in the next 12 months?
- City/short break – 52%
- Escorted Group Tour – 50.3%
- Self-catering - 28%
- All inclusive - 25.1%
- Tailormade – 22.3%
Top 5 Type of Holiday to be taken in the next 12 months?
- Train – 78.9%
- City – 52.8%
- Culture Arts & History – 39.4%
- Walking – 25%
- Beach – 13.3%
Who do you usually go on holiday with?
- As a couple – 53.7%
- Alone – 17.9%
- On an escorted trip - 14.7%
Based on these responses we feel we are well placed to fulfil your holiday expectations for the next year. Not only are we experts in rail holidays but we can arrange Tailor Made holidays within the UK, Europe or further afield. As suppliers of tickets for train travel in the UK and Europe we regularly arrange short city breaks, particularly across Europe.
Details of our escorted tour programme for 2016 is outlined in our Pre-brochure and includes holidays to the top 5 destinations listed above. The rise in interest in Eastern Europe will be well catered for by our new Small & Traditional holiday collection with tours to Romania, Georgia, and Bulgaria.
59.4% of the Ffestiniog Travel customers who completed the survey said travel websites provided the best source of information to help them decide on a holiday, followed by travel brochures at 40%, direct mail from travel companies at 31% and Google at 29%. You will be receiving our annual brochure in September but don't forget to keep visiting our website at www.ffestiniogtravel.com which is regularly updated with new tailor made and short break holidays.
Nearly 60% wanted to be kept informed about new holidays, destinations and offers by email and E-newsletters so we will continue to keep you up to date with all our rail holiday news in our regular E-newsletters – previous newsletters can now be viewed on our website.
Thank you again to those who completed the survey and provided useful information. We constantly encourage constructive feedback from customers to enable us to offer the preferred holiday type and destination as well as a quality service, so please stay in touch by email at info@ffestiniogtravel.co.uk or call 01766 772030.
Yours sincerely
Maria Cook
General Manager
Ffestiniog Travel, First Floor, Unit 6, Snowdonia Business Park, PENRHYNDEUDRAETH, LL48 6LD
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